Former Linebacker Henri Crockett’s fascination with food and fitness started early. From his championship days at Florida State University to his tenure with such teams as the Atlanta Falcons and Minnesota Vikings, healthy eating and exercise has always been a central part of his life. A fan of franchising since his teenage years, Henri believed that owning a food business equaled guaranteed success. He explored several franchise opportunities including Subway, Krispy Kreme, and Starbucks before selecting a concept. But his love for cooking and wholesome cuisine inspired him to open up his first franchise Froots℠ Fresh Smoothies, Salads & Wraps in 2002.
Henri always wanted to be in business for himself. So when he was approached by Froots℠ Founder Dave Lopez to open a store, he jumped at the opportunity. He learned the business inside and out. He learned how to prepare every menu item and manage every aspect of the store’s operation. It seemed like a natural fit. But Henri was still active in the NFL and had to split his time. Henri soon discovered that the demands of a quick-service restaurant were daily and absentee ownership was not an effective way to run his business. By the time he retired in 2006, he’d lost his passion for the food and pulled out of the franchise. However, his desire to be a businessman did not wane. He regrouped and opted to go back to the drawing board.
Equipped with his experience and lessons from his first venture, Henri considered his options carefully. He wanted to find something that he enjoyed and would work well for his lifestyle. While battling his challenge to stay fit after football, Henri was introduced to Dr. G’s Weight Loss & Wellness Office. Dr. G’s Weight Loss & Wellness was founded in 1994 by Dr. Charles Goldsmith in Miami, FL. The program incorporates a comprehensive medical evaluation with herbal compounds and supplements that suppresses dieters’ appetites, curbs anxiety and boosts their metabolism. Weight Loss plans are customized for each client to foster greater results. After losing over 20 pounds on the program himself, Henri made the leap from client to investor and became an owner.
Today Henri not only owns part of the Dr. G’s Weight Loss & Wellness concept, he is also a franchisee. He opened his first location in February 2010 in Doral, Florida. Henri is very involved the business. He manages marketing, payroll, and business development. He’s also an active community leader. Through his non-profit organization, The Crockett Foundation, he volunteers at camps and speaks at schools throughout the year. He uses his celebrity to promote a multitude of family health and community awareness initiatives and events.
His advice to future athlete-franchisees is to first find something that makes you happy. Secondly, do your due diligence and understand what you’re getting into. Lastly, find like-minded partners. Franchising is about teamwork. Find a team of professionals and individuals who are qualified and who will support you.
Henri has enjoyed tremendous success and has plans to open four more locations in the South Florida area. Henri’s Dr. G’s Weight Loss & Wellness Office is located at located at 11402 NW 41st St., Suite 111 in The Doral Shops plaza.
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