Dr. G’s of Coral Gables to host Grand Opening Celebration
On October 6th from 6 p.m. to 9 p.m., Dr. G’s Weight Loss & Wellness of Coral Gables will pull out its signature purple carpet to welcome area residents, local businesses, city officials and a host of celebrities to their grand opening celebration at 401 Miracle Mile, Suite 105 in Coral Gables. The event is free to attend and open to the public. Special guest appearances include world-renowned artist Carlos A. Navarro, musician Tito Puente, Jr., Coral Gables-based photographer Marilyn Scavo and television personality Karent Sierra. The first 50 guests will receive a free month of Dr. G’s Weight Loss & Wellness program.
City of Coral Gables Mayor Jim Cason and the Coral Gables Chamber of Commerce will host a formal ribbon-cutting ceremony to welcome Dr. G’s Weight Loss & Wellness to the Coral Gables community, and clinic owners Jim Clark and Kim Medina will be presenting a check to the Coral Gables Museum as a way to give back to the community in which they work. Gables Fitness will provide spinning and Zumba demonstrations and Boca Tanning Club will be giving away 20 free sessions to attendees. Complimentary cocktails will be provided courtesy of Santos Sangria®, Choco Noir®, and L’chaim Kosher Vodka.
As a special tribute, Marilyn Scavo will showcase her photography exhibit featuring Spanish-inspired works to pay homage to the architecture found throughout Coral Gables as well as to honor the Coral Gables Museum’s inaugural exhibits, launching later that month.
Unlike most weight loss programs where one size fits all, Dr. G’s offers a medically supervised program tailored to fit each client’s individual needs, taking into account their blood work, EKG, metabolic rate, body composition, and behavioral history. This approach has helped over 75,000 patients lose 1 million pounds.
Interested attendees should RSVP to gpineres@creativasgroup.com. For local inquiries, call (305) 960-7608. For more information, visit drgsweightloss.com
Dr. G’S Completes South Florida Sell-out
Nation’s Fastest Growing Weight Loss and Wellness Franchise Will Have 30 Clinics in Southern Florida
Dr. G’s Franchising Companies, LLC today announced the sell-out of its South Florida territory in less than one year. Now, the Davie-based company is setting its sights on four new markets: Central Florida, Atlanta, Dallas/Fort Worth and Houston, Texas.
“We recently completed our regional sales program with 30 Dr. G’s Weight Loss and Wellness clinics in Southern Florida,” said Charlotte Russell, Chief Development Officer, Dr. G’s Franchising Companies. “Approximately 20 clinics will be fully operational by year-end.”
Russell said the company’s business success reflects the growing national concern with obesity as a chronic health problem, raising the risk of type 2 diabetes, cardiovascular disease, hypertension and stroke, and certain forms of cancer.
“Today, nearly two-thirds of Americans are overweight or obese,” pointing to the increased need for effective programs like Dr. G’s Weight Loss & Wellness clinics,” said Russell.
Unlike most weight loss programs where one size fits all, Dr. G’s offers a medically supervised program tailored to fit each client’s individual needs, taking into account their blood work, EKG, metabolic rate, body composition, and behavioral history. This approach has helped over 70,000 patients lose 1 million pounds, according to Russell.
Since launching its program in August 2010, Dr. G’s Franchising Companies has sold 11 clinic franchises in Miami-Dade, nine in Broward, eight in Palm Beach County, and two in Naples/Fort Myers. Seven clinics are open in the U.S., including one in New Jersey, as well as international clinics in El Salvador, Guatemala and Brazil.
Russell said Dr. G’s Franchising Companies is aiming to sell five units in the Orlando/Tampa Bay market next year, along with three units in Georgia and five in Texas. Further expansion is planned for Maryland, North Carolina and Nebraska.
Dr. G’s Franchising Companies, LLC has developed a business model that is replicable worldwide. Its streamlined franchise program provides turnkey support for owners from site acquisition, construction and design, the grand opening, and business oversight and operations.
For more information on Dr. G’s Weight Loss & Wellness, or for franchise ownership information, please call (800) DRG-8242 or visit www.drgsweightloss.com.
Former NFL Player Spreads Weight Loss Message
Written by Daphne Taylor
Special to South Florida Times
As a child growing up in Pompano Beach, Henri Crockett got bullied and picked on because of his size. Always big for his age, when he was 7 he came to detest playing little league football because, although big in stature, at heart he was just a kid and hated being ridiculed.
Young Henri felt so humiliated that he decided against playing football, until his elder brother Zack convinced him to give it another try during high school. It was different this time. He played so well that he was heavily recruited by several colleges and ended up at Florida State University and, eventually, the National Football League.
But the weight problem didn’t go away. In college sports, weight was an issue, Crockett said, and even when he reached the NFL, he recalls, he worried over his weight and skipped meals every Thursday night before the Friday weigh-in, because extra pounds meant money deducted from his paycheck.
“People don’t realize the NFL is so strict with weight,” said Crockett, who ended his pro football career with the Minnesota Vikings in 2005.
It seemed no matter what, Crockett couldn’t escape the issue of his weight. Recently, he decided to do something about it — and to help others who want to lose weight. Crockett and a partner, Stephen Gurowitz, interior designer and owner of Interiors by Stephen G., opened Dr. G’s Weight Loss and Wellness in the upscale Miami-Dade city of Doral, with plans for three more soon, likely in Kendall in Miami-Dade, west Miramar in Broward County and West Palm Beach in Palm Beach County.
Crockett said he couldn’t pass up the opportunity to tackle the weight issue head on. Through his clinic, he hopes to offer pro athletes, former athletes and ordinary people an opportunity to shed pounds safely under a unique regimen and a doctor’s care. The program used at the center was developed in 1994 by Dr. Charles Goldsmith as a physician-supervised medical weight loss program with a four-pronged approach to fitness: appetite, metabolism, diet and habits. It is offered around the world and claims to have helped more than 70,000 people lose more than a million pounds.
Franchise opportunities for prospective business owners have been offered since August 2010 and 29 franchises are located in South Florida. “This is an opportunity to help prolong lives because many people pass these issues down to their kids. We’re just another piece of the puzzle that’s fighting the fight against obesity but we’re doing it the correct way,” Crockett said at the opening of the center at 11402 NW 41st St.
More than 100 well-wishers turned out for the opening, including Doral’s Vice Mayor Michael DiPietro, who said he has shed 20 pounds on the program. Crockett and his brother Zack, also a former NFL player, are known for contributing to worthy causes in South Florida. Crockett presented a check for $1,000 to the American Cancer Society during the opening of his weight-loss center.
He is also inviting youth to participate in the ninth Annual Crockett Foundation Life Skills and Football Camp, featuring NFL players, free lunch and skills and games, slated for July 9, at the Pompano Beach Civic Center, 1801 NE Sixth St., Pompano Beach. The camp is free and is open to boys and girls aged 6 to 16. For more information Call 954-200-1924.
Weight Loss, Wellness, and Franchise Success
By Charlotte Russell – Chief Development Officer – Dr. G’s Weight Loss & Wellness
Today, 64 out of 100 Americans are overweight or obese. In the US alone, current estimates indicate that $100 billion is spent annually on weight loss products and services, including medical procedures and pharmaceuticals, with weight loss centers garnering between 6% and 12% of the total annual expenditure.
One South Florida-based company has capitalized on this billion dollar industry by developing a unique weight loss program all its own and a business model that has proven to be successful worldwide. Dr. G’s Weight Loss and Wellness program was founded by Dr. Charles Goldsmith in 1994. Over the past 17 years, he has helped over 17,000 patients lose over 1 million pounds through his specialized weight loss program. In August 2010, the company launched franchising through Dr. G’s Franchising Companies, LLC, and sold an incredible 22 units on its first day of sales.
Dr. G’s Weight Loss and Wellness clinics are currently open in Aventura, Dadeland, Boca Raton, Weston, Doral and Plantation, Florida; Newton, New Jersey; El Salvador; and Guatemala. At least 15 more clinics will open this year with eight of them opening by June, including Hialeah, Pembroke Pines, Coral Gables, Boca Raton, Hollywood, Fort Lauderdale, Downtown Miami; and Brazil. Dr. G’s has also sold out all of the remaining South Florida locations, with the final clinics scheduled to open in Coral Springs, Wellington, Boynton Beach, and Delray. Further expansion is planned for Florida, Texas, Georgia, Maryland, North Carolina and
Nebraska.
With 29 clinics open or under development in two states and three countries in under 1 year, Dr. G’s has become the fastest-growing weight loss franchise in the nation and continues its fast-paced expansion. They are currently looking to expand elsewhere in Florida, as well as to other states and countries. It already sold a Master Franchise in Brazil.
Charlotte Russell, Chief Development Officer of Dr. G’s Franchising Companies, shares insight into the core factors she believes have contributed to the company’s rapid success:
Set yourself apart from the competition
To succeed today, you have to establish a unique identity. There are numerous weight loss programs available to the public, but as a physician, Dr. G. brought a medical perspective to weight loss, and this defining distinction has served as a catalyst for our success.
The Dr. G’s Weight Loss and Wellness program is a physician-supervised medical weight loss plan that uses its proprietary software and a full medical evaluation including blood work, EKG, metabolic rate, body composition, and behavioral history to create customized plans for safe and effective weight loss.
Each clinic utilizes medical assistants, wellness coaches and part-time doctors from an affiliate staffing company, who examine patients and create individualized weight-loss plans. Those plans may incorporate a combination of FDA approved medication, herbal supplements, a custom meal plan and detailed exercise program to help clients lose weight and keep it off. Once the client reaches their goal weight, a maintenance program is put in place of the prescription medications to help the client maintain their current weight.
Once we determined what set us apart in our industry we incorporated our positioning statement in our collateral materials and press outreach. We understood who we were as a company and what made us special. Your unique identity will become an integral part in your marketing and will resonate strongly with your customers as well as franchise owners.
Positive Brand Identity
At Dr. G’s, we pride ourselves on the success of the program. To date, Dr. G’s medical approach to weight loss has helped over 70,000 patients lose over 1 million pounds. Many of our franchisees are former patients that experienced their own success on the
program. They are therefore passionate about the program and want to help others. In the first year we started franchising, we did not advertise at all. Word-of mouth marketing has been our greatest asset.
Henri Crockett, a former NFL player for the Atlanta Falcons and Minnesota Vikings, experienced great success as a patient on the Dr. G’s Weight Loss & Wellness program, losing more than 20 pounds in a few short months. Following his weight loss, he learned about the franchise ownership opportunity and business model. Crockett then bought a minority stake in Dr. G’s Franchising, as well as the franchise rights to Doral, Kendall, West Miramar and West Palm Beach. He plans to focus on marketing the weight-loss program to retired pro-athletes because, like himself, they often get out of shape when their physical activity is no longer enough to burn the calories consumed from their heavy appetites.
Dr. G’s also developed a positive brand identity through consistent community outreach and goodwill. We sponsor and participate in health and wellness events such as corporate runs and community health festivals. Patients and owners associate Dr. G’s with health and wellness, and as a result, Dr. G’s has developed into a respected brand, which means our clinics are known and trusted from the moment they open their doors.
Offer franchisees what they need to be successful
Entering into a new business venture such as franchise ownership is a big commitment. For some it is their primary business, and for others it is going to be an additional revenue stream. Whatever the case, it is key to provide franchise owners with the support system they want and need to become successful. Dr. G’s has been so attractive to franchisees because it does not require owners to be involved in daily operations. Our streamlined franchise program, which is replicable worldwide, provides turnkey support for owners from site acquisition to the grand opening, business oversight and operations:
- Site selection
- Construction and design
- Training
- Business development
- Grand opening and ongoing marketing support
Henri Crockett opened his Doral, FL clinic in February and said, “Unlike other businesses, Dr. G’s Franchising Companies oversees my inventory and my clinic is staffed by professionals, so there is really not much for me to have to do. As an owner, I don’t have to micromanage it”.
Dr. G’s Grand Opening
Former NFL player Henri Crockett (Atlanta Falcons and Minnesota Vikings) and renowned interior designer, Steven G. (Interiors by Steven G.), opened up a Dr. G’s Weight Loss and Wellness clinic together in Doral. The grand opening included a ribbon-cutting ceremony and a walk-through tour of the facility. Guests feasted on wine and hors dʼoeuvres while a saxophonist and acrobat artists provided entertainment. The Doral clinic of Dr. G’s Weight Loss and Wellness made a donation to the American Cancer Society. The Doral clinic, located at 11402 NW 41st St., Suite 111, celebrated its official grand opening with over 100 guests in attendance, including city officials, members of the Doral Business Council, neighboring businesses and area residents.
Dr. G’s Continues to Expand with Three More Clinics in South Florida
The Nation’s Fastest Growing Weight Loss and Wellness Franchise Grows to 29 with 26 in South Florida
Dr. G’s Franchising Companies, LLC has announced the opening of three additional Dr. G’s Weight Loss & Wellness clinics in South Florida, at Contour Day Spa, 455 S.W. 78th Ave. in Plantation; at Doral Shops, 11402 N.W. 41st St., Suite 111, in Doral; and Palm Square Shopping Center, 9801 Pines Blvd., in Pembroke Pines. Dr. G’s Franchising Companies continues its fast-paced expansion with 29 clinics open or under development in two states and three countries since launching in August 2010.
“Unlike most weight loss programs where one size fits all, Dr. G’s offers a medically-supervised program tailored to fit clients’ individual needs, taking into account their blood work, EKG, metabolic rate, body composition, and behavioral history. This approach has helped over 70,000 patients lose 1 million pounds,” stated Charlotte Russell, Chief Development Officer, Dr. G’s Franchising Companies. “The numbers speak for themselves. Even in a challenging economy like the one we have been experiencing, it goes to show that successful business models can still achieve profitability and rapid growth.”
Dr. G’s Weight Loss & Wellness clinics are currently open in Aventura, Dadeland, Boca Raton, Weston, Doral and Plantation, Florida; Newton, New Jersey; El Salvador; and Guatemala. At least 15 more clinics will open this year with eight of them opening by June, including Hialeah, Pembroke Pines, Coral Gables, Boca Raton, Hollywood, Fort Lauderdale, Downtown Miami; and Brazil. Further expansion is planned for Florida, Texas, Georgia, Maryland, North Carolina and Nebraska.
Dr. G’s Franchising Companies, LLC has developed a business model that is replicable worldwide. Its streamlined franchise program provides turnkey support for owners from site acquisition, construction and design, the grand opening, and business oversight and operations.
For more information on Dr. G’s Weight Loss & Wellness, or for franchise ownership information, please call (800) DRG-8424 or visit www.drgsweightloss.com.
